Experto Bayer
A tech workspace for commercial value-prop enablement — built, launched and adopted between March 2025 and July 2026.
Purpose-built for the commercial team: sales representatives, agronomic consultants and agronomic advisors.
Seamless integration with Climate FieldView.
Processing and delivery of Bayer's proprietary model data.
Backed by hands-on product training and user support.
Table of Content
Five sections covering the challenge, what was delivered, how it performed and who built it. Click any row to jump to its section.
Problem, Solution & Value
Problem
Experto treated every user identically — a grower and a sales rep had the same functionalities and information.
No differentiated value for the commercial team, and no access to Bayer's internal, commercial-specific data to drive sales and revenue goals.
Solution
Make Experto the place where the commercial team works and shares growers' agronomic information for sales purposes.
One connected system: grower context, agronomic decisions and recommendations — history, benchmarks, trials — in a single continuous flow.
Experto rebuilt as a workspace where the team plans, tracks and logs field activity, with full traceability and share-ready outputs.
Value created
Delivered through deep discovery into what each role actually needs day to day: a dedicated profile per role, each surfacing the specific grower, agronomic, and commercial information that role works with — with cross-role linking so every role sees the exact same field-level agronomic data for their shared growers, instead of working from disconnected views. Consolidating Experto Bayer as the commercial team's tool.
Experto Bayer is a commercial enablement tool for sales representatives, agronomic consultants and agronomic advisors — delivering tailored recommendations, performance insights and market intelligence. It strengthens their ability to customize solutions per field, backed by agronomic data and trials. By connecting growers, positioning and product recommendations, it delivers strategic guidance that creates value for both the grower and the business.
Experto is embedded in Bayer's commercial strategy, supporting the commercial team's work and grower relationships from pre-season through harvest analysis.
Jointly defined needs
Solutions aligned to Bayer's commercial and agronomic goals.
Built with the team
Understanding their needs to drive day-to-day adoption.
Built on Bayer's agronomic science
Draws on Bayer's internal agronomic data to power validated models such as corn phenological tracking and harvest drying moisture %.
Core features & value propositions
Seven capabilities shipped in this phase, each answering a specific job of the commercial team.
Project Highlights
Field trial & product data at the core
Experto's backend aggregates Argentina's field trial network data and Bayer's commercial value proposition per product — keeping corn hybrid and crop protection recommendations updated with fresh data every year, now feeding both Experto and FieldView.
Seamless FieldView integration
Two-way sync of planting, application and harvest data between Experto and Climate FieldView — eliminating double data entry and keeping recommendations grounded in real field conditions.
Marketing & communication for feature rollouts
Every major feature launch was paired with dedicated marketing and communication — targeted email campaigns and role-specific rollout messaging — to drive adoption from day one.
User enablement through training
Rollout was backed by hands-on enablement for the commercial team: digital content, online meetings and in-person training sessions.
Purpose-built reporting for stakeholders
A dedicated reporting product built specifically for Bayer's key stakeholders — full visibility into the main usage and business metrics, across both Argentina and Uruguay.
View the live report here
Adoption and usage since campaign launch
Experto Bayer Reports · March 1, 2026 onward
How these numbers are measured
Figures cover the campaign launch period from March 1, 2026 onward.
Client Testimonials
Experto is the only tool I have today to justify choosing one hybrid over another.
Using Experto really helps me be precise with the seed planting density recommendation and fertilization, since I don't have to rely on memory for any of the data. I don't need to memorize product information anymore — I have it all available right on my phone or computer. I recommend it because it resolves most of the questions I get, and it's very easy and intuitive to use.
Magoya Team & Collaboration
