Growers used FieldView for activities such as visualizing field data through maps or creating prescriptions, and Experto, for personalized agronomic recommendations, environment analysis and crop monitoring.

Because these capabilities lived separately, growers had to move between platforms to complete parts of the same journey, creating friction and wasting time.

SOLUTION PROVIDED

Bring Experto into FieldView

Magoya designed and delivered an integrated experience that brought Experto’s capabilities and key workflows into FieldView, while preserving FieldView’s product sense and identity.

The solution also enabled Growers to migrate all their pre-existing data, (e.g fields) seamlessly from one platform to the other .

VALUE CREATED

An all-in-one digital experience

For Growers, the solution provides a more robust, centralized experience, with all capabilities accessible from one place.

For Bayer, the integration strengthens FieldView as the core digital customer platform, and establishes a foundation for future initiatives, integrations and commercial impact.

Bayer Argentina / July 22, 2026 / Page 3

Section 02 of 05

Scope & Deliverables

Watch demo

A Scalable Design System

A new UI component library was created to rebuild Experto’s capabilities within FieldView.

Beyond supporting this launch, the system streamlines the design-to-development handoff and provides a reusable, consistent foundation for future product initiatives

An End-to-End User Migration Journey

A guided user experience, supported by a complete migration logic that identifies each account scenario to bring their existing Experto data into FieldView.

First Week Performance Snapshot

Since July 14, 2026

264

Successful Migrations (96.6%)

594

Fields imported

Fields merged

Migration cases identified — each scenario required its own flow

No fields to import

179 (55.8%)

Merge opportunity

74 (23.1%)

Fields to import

68 (21.2%)

Account not found

0 (0%)

Bayer Argentina / July 22, 2026 / Page 4

Scope & Delivery — continued

Eight Capabilities from Experto

Experto’s core agronomic capabilities were rebuilt and integrated into Fieldview's experience.

Dekalb Monitoring

Track crop progress and field status throughout the season.

Recommendations Table

Review and manage all recommendations in one place.

Hybrid Recommendations

Find the best hybrid for each field’s conditions.

CP Recommendations

Choose approach for each situation.

N-Smart Recommendation

Make more informed nitrogen application decisions.

Product Catalogs

Access relevant product information.

Weed Finder

Identify weeds affecting the field.

Seed Quality

Access seed quality insights alongside field information.

A Sub-domain Integration Model

Non-invasive integration

A non-invasive integration architecture that embeds Experto capabilities inside FieldView without altering its database - while also keeping fields, shared operations, and user preferences in sync across the full product.

Bayer Argentina / July 22, 2026 / Page 5

Section 03 of 05

Project Highlights

Built Inside Bayer’s Ecosystem

The project was built and operated within Bayer’s tech environment, using its cloud infrastructure and monitoring tools.

Runs on Bayer’s cloud (GCP) Monitored via Bayer's Datadog account

Delivered at Speed

From technical onboarding to launch in approximately four and a half months, adapting the delivery as requirements evolved and without compromising quality.

4.5 mths onboarding to launch Senior-level team No quality trade-offs

Aligned with Enterprise Security Standards

Magoya worked closely with dedicated Bayer security stakeholders to ensure the integration met all security guidelines and required recommendations before launch.

Coordinated Across Teams and Regions

Magoya helped align local, regional and global Bayer teams across countries, functions and organizational levels, building the trust and working relationships needed for a succesfull delivery and to support future initiatives.

Collaboration map on next page

Bayer Argentina / July 22, 2026 / Page 6

Collaboration Map

Teams Coordinated Across the Americas

Collaboration network of Bayer and Magoya teams across the Americas

Magoya at the center of the delivery, coordinating with local teams in Argentina, Global in EEUU, and UX functions in Brasil

Bayer Argentina / July 22, 2026 / Page 7

Section 04 of 05

Client Testimonials

“I meant every word. The work ethic of our group was outstanding and uncomplicated. I like the way we meet every week, incrementally build in manageable chunks instead of overwhelming ourselves”

Suresh Ramamoorthy

Senior Technical Program Manager, Bayer

“This integration represents a huge step forward in how we connect technology with commercial impact. It brings together the best of both worlds: digital agronomy & product portfolio, it strengthens FieldView as a strategic platform for customer engagement and it unlocks new opportunities to scale up impact across regions and crops.
None of this would have been possible without the incredible collaboration across teams. We’re proud of what we’ve built together, and even more excited about what’s ahead”

Sofía

Product Lead, Bayer Argentina